The Truth About Black Twitter

Below is the article I spoke about in my most recent post about #HASHTAGS! I hope you enjoy it! Please fill your brain with knowledge from all different types of sources.


Have any articles that you think I would enjoy reading in reference to Black Twitter , Social Media or Branding? Comment below with the link!

The Importance of the #HASHTAG pt.1

#Hashtags have taken over the social media realm. They are being used for important messages like #BLACKLIVESMATTER and not so important thoughts like #BITCHUGUESSEDIT.  Adding that number symbol followed by a phrase can increase the amount of viewers on your tweets. If you use these hashtags correctly it can help you increase your followers on twitter, network, get new costumers for your business and even help you get exposure for your talents.

I currently run a podcast and we decided to use the hashtag #WATLU at the end of our tweets on twitter. We encourage our listeners to do the same to help get the conversation started. I have been studying the way the hashtag has been used for the last month and have notice that it works. A lot of our followers attach that to their tweets and people are starting to question what it means. Questions are always good, especially when they lead to exposure. With the use of the #WATLU hashtag we can invite people to communicate about the show freely and find others who listen or have the same views (or opposing views). That hashtag made it possible for them to find us in a sea of tweets streaming live on their timelines. Use your hashtags wisely, especially when it comes to your budding business. You want your hashtag to attract people (all people) so that you can boost your brand via twitter. 

A good friend of mine sent me an article on Black Twitter (you can find this article in the "Research" section of this website). In the article they discussed the use of hashtags and also the importance of social media. Check out that article and let me know what you think? This is merely a "part one" to this topic of hashtags so stay tuned. 

Use the hashtag #blacktwitterlogic to get a conversation started. Don't be afraid to "hash it out" via twitter.

ALERT: Your Twitter Usage is Low!

According to the Twitter Third Quarter 2014 Results, 284 million people were active users on Twitter and 181 billion viewed the timeline. Looking at the numbers from that report was surprising because I assumed that more people would be on Twitter but not everyone is active in social media but for those who are there are plenty of different ways to use Twitter to your advantage and disadvantage. Here are a some ways that I have seen Twitter used since 2009 on my timeline : 

  • Networking: Building relationships with people who can assist you with your goals, growth as a human being and even help you make new friends with interests that are similar to your own.
  • Advice : You can reach out to people on twitter on subjects where you need a little extra guidance and those who feel like they have something of value to add, can/will. (But beware of those who give advice out of bitterness because they may steer you the wrong way)
  • Branding: Building an image for yourself on social media whether it be professionally or personally can be down via Twitter. Your tweets can determine the growth of your brand depending on what audience you are trying to reach and what you are actually tweeting about. (I will delve deeper into this in a later post)
  • Slandering : Slandering is taking something and making it seem ugly, bad, or down right unacceptable by your standards. Slandering is looked down upon on Twitter. There are people called Trolls, which may not look like a Troll, but provide unneeded commentary in attempt to ruin people's lives and start arguments.
  • Bullying: A subset of slandering but taking it to the level of having your followers join in on making someone or something feel/seem inadequate.
  • Love : Contrary to popular belief twitter can be used to find love. There have been a few stories about love found "On the TL". Don't knock it until you try it.
  • Promotion: Most of twitter followers dread the endless promotion of mixtapes and parties but it is a great way to get your events/music/art or whatever you do out there. The person receiving the unsolicited link may not be happy but someone else may see it, click it and enjoy it.
  • Generating thoughts/ideas: Twitter can be used as a lucrative think tank. Although there is a lot of groupthink happening, you may come across an idea or thought that ignites you. Using twitter as a source to gather ideas and to help get out your ideas may actually be of some assistance to your creative mind.
  • News: When Michael Brown was killed in Ferguson, the hashtag #FERGUSON took over the timeline. This was a pivotal moment not only in black twitter but also in news. We were able to witness first hand what was happening in St. Louis, MO. Many news stations could not keep up with the day to day information that was provided on the timeline with riveting tweets of 140 characters, video links and images. Twitter can be used to relay information much faster than turning on your television and waiting for your local news or national news stations to cover the information.
  • Fun: Twitter can be extremely successful in getting you away from your own personal problems and providing you with healthy discourse and laughter.

When used correctly Twitter can add an element of excitement to your life and can also keep you "in the know". Black Twitter is famous for being "in the know" with important information and information that may seem trivial to most but it's still interesting. These are just some of ways that Twitter can be used. I am not a Twitter guru and these options are not the only ones.


Let's get a conversation started!

What do you use Twitter for? Are there any things that should be added to the list? Comment below and use the hashtag #blacktwitterlogic if you want to discuss it even further on Twitter!






Smith , Craig (2015, February 23). By the Numbers: 105 + Amazing Twitter Statistics. Retrieved from

What is "Black Twitter"?

On March 21st, 2006 Twitter was founded in the sunny yet windy city of San Francisco.  In 2006, I was too busy finding myself through the means of tall white t-shirts, "snap music" and pro-style gel to realize what was happening outside of my customized myspace. In 2009 I created my first twitter account and at that time "Black Twitter" did not have a title nor did it really even exist. As I grew in followers and as an upstanding citizen I began to notice the shift on my timeline. "Black Twitter" is where ratchet meets refined. It contains the working class, unemployed, scholars and creatives of the "black world". It can be seen as a secret society that isn't so secret, unless you're not black of course. Black Twitter can join in on anything from police brutality to their obnoxious disdain for the Kardashian family. All in all Black Twitter embodies what the lunch table in a 90s teen movie would look like if it contained just black students from all walks of life. Your socioeconomic status nor your educational background matter on Black Twitter. As long as you have access to the internet and a twitter account you can use 140 characters to express your profound or not so profound thoughts.

Black Twitter Logic is a website that will touch on the concept of personal branding on twitter. Twitter can assist you with starting your own business or assist you with potentially being arrested for admitting incriminating information on your timeline. This journey will not always be politically correct but it will always be genuine. Being that this is a scholarly website , it will delve deeply into the academic outlook on how to brand yourself on social media. Hopefully, if you haven't heard of black twitter you will enjoy this website and give some feedback of your own on the topics that will be discussed.



Be ready for some very raw and uncut information, tweets and lots of laughter. I promise that this will not be exhausting.